RESOURCES

Your donation form is one of the most important pages on your website. It's where someone who believes in your mission decides whether to take the final step and make a gift. Yet it's often one of the most overlooked parts of a nonprofit's fundraising strategy. But many nonprofits are discovering that volunteer engagement looks very different than it did just a few years ago.

Volunteers have long been the backbone of the nonprofit sector. They extend an organization's capacity, bring valuable expertise, strengthen community connections, and often become some of an organization's most loyal advocates and donors. But many nonprofits are discovering that volunteer engagement looks very different than it did just a few years ago.

Revenue is, of course, an important measure of success. Every nonprofit needs the financial resources to fulfill its mission, and fundraising results matter. But if dollars raised are the only metric you're tracking, you may be missing the bigger picture. Strong fundraising programs aren't built solely on revenue, they're built on relationships. And relationships require different metrics to measure their health.