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  • Ask A Fundraiser: Do I Need to Host Another Gala?

    By Adam Runions , Partner + Senior Consultant A signature fundraising gala factors into many organizations' annual plans, usually as a perennial exercise, and often as an irreplaceable revenue line. In all cases, they are a major investment of time and resources. While the thought of an obligatory gala causes some to shrink away, there is a case to be made for the old standard - as long as you are focused on the right outcomes and take a smart approach. Friend-raising above fund-raising . I'd wager a bet that most of your consistent donors would support you this year with-or-without the chicken dinner and the auction package if the relationship has been built intentionally . However, for folks on the fringes, or for volunteers needing an opportunity to introduce new prospects to your organization, an entertaining and mission-centered evening is a great vehicle. The ROI you're after should be that which is uniquely possible through an event - relationship building and inspiration. If you are just throwing a party for the usual suspects to make their usual gifts, you might rethink your strategy. Building community among supporters is valuable in itself . When your event is done right, donors leave an event with a shared sense of joy and purpose. Design your evening to boost connection, appreciation, and celebration, along with dedication to making an impact together. Make it fun and meaningful - but don’t feel beholden to the same formula each year. You're asking people to commit their evening, their money, and invite their friends, so give them something they will be glad they came to! Can you give them an impactful mission moment without cycling through 5 speakers and filling 90 minutes? Can you give them some entertainment without running the same game, or silent auction, they have done the last three years? Focus on creating delight while delivering an impactful experience, even if it means skipping a page from the traditional event playbook. Focus your team on your guests both during and after the event . Be intentional about seating charts, researching new names, prioritizing connections, and follow-up communications. Prep your hosts to be great listeners, and attentive to new or quieter folks. Act quickly after the event to follow-up, thank people, and propose a next opportunity to deepen the relationship. If guests leave feeling like their presence wasn't appreciated, you may have missed your shot. Strike the right tone and aesthetic for your nonprofit. Being classy doesn't require a top-tier venue or black ties if that feels out of your organization's scope. Of course there are high class galas that thrive, but you don't have to emulate them. If your donors would be just as happy to party together in a more relaxed atmosphere with less expensive food and entertainment, go for it. If it's executed well, your guests might appreciate seeing more resources go into the mission than being spent back on them.   If you’re considering skipping a gala this year, be mindful that you’re not foregoing a critical strategy to build your donor community. And if hosting the event is a foregone conclusion, be assured that making the space to commune with your donors and draw new people close to your mission is well worth the effort. If you can hold these outcomes as highly as you hold the budgeted net revenue goal, your team can design a truly worthwhile event that advances your mission and drives fundraising success.

  • From Strategic Vision to Mission Impact: Turning Your Nonprofit Plan into Action

    by Kyle Halmrast , Ceo + Co-Founder You have invested months building a thoughtful, focused strategic plan. The conversations were meaningful. The choices were clear. The board aligned around a shared direction. Now the real work begins. Your strategic plan gives your agency direction. A disciplined action plan turns that direction into measurable impact. Without it, even the strongest plan can drift into the background as daily demands reclaim attention. Too many nonprofits stop short of this step. They finalize a plan with clear goals around programs, funding, and community outcomes. The document feels strong. The board approves it. Then program demands increase, fundraising events consume time, grant deadlines drive decisions, and slowly, the strategy fades from daily operations. Your strategic plan only creates impact when you translate it into a focused, mission driven action plan. Start with mission anchored choices. Your strategy should clearly define: Which populations you will prioritize Which programs you will grow, redesign, or sunset Where you will concentrate fundraising energy Takeaway: If your budget, staff time, and board attention do not shift toward these choices, your action plan will stall before it begins. Turn priorities into a small number of high impact initiatives. Avoid long wish lists. Focus on the few initiatives that drive mission outcomes and financial sustainability. For each initiative, define: One accountable leader A clear 12 month scope Specific success measures tied to impact and revenue For example, replace “Increase community engagement” with “Launch two new partnerships serving 150 additional families by year end.” Takeaway: Clear targets create real accountability. Sequence realistically. Nonprofits often stretch limited capacity. Build infrastructure before expanding programs. Secure funding before committing to growth. Strengthen leadership and systems before adding complexity. Takeaway: An effective action plan reflects operational limits and protects credibility. Align board and staff roles. Execution weakens when responsibility is unclear. Your action plan should specify: Who owns what Where the board provides oversight Where the board actively supports action Takeaway: Clear role definition reduces friction and strengthens trust. Track leading indicators of impact and sustainability. Do not wait for year-end outcomes. Monitor early signals such as: Program participation trends Donor retention rates Grant pipeline progress Volunteer engagement levels Takeaway: Review progress monthly. Adjust quickly when data signals risk. Connect the budget to the plan. Every major budget decision should reinforce a strategic priority. Takeaway: If funding flows toward legacy activities that no longer align with your strategy, you dilute impact and confuse the organization. Communicate simply. Condense your action plan into a clear summary of initiatives, owners, timelines, and metrics. \ Takeaway: Staff, board members, and key donors should see how daily work connects directly to long term mission goals. A nonprofit strategic plan defines where you will make the greatest difference. A disciplined action plan ensures your time, talent, and funding support those choices. Final Thought: When you connect strategy to execution with focus and accountability, your organization moves from intention to sustained community impact.

  • Turning “Dead” Months Into Strategic Opportunities: Donor Education Series

    by Mitra Karami , Senior Consultant Slow fundraising months are an ideal time to deepen donor understanding and strengthen your community’s connection to your mission. Donors give because they care, but they keep  giving when they understand the nuances, challenges, and long-term impact of your work. An education series provides value without asking for a gift, which is especially welcome after a heavy year-end season. Educational content helps donors shift from casual supporters to informed partners. Their sense of investment grows as they learn how your organization operates, what problems you’re solving, and why their support truly matters. Why Donor Education Matters Informed donors give more consistently and at higher levels. Education builds trust, especially for organizations working on complex social, environmental, or health issues. It positions your nonprofit as a thought leader, not just a fundraiser. It increases donor satisfaction, as supporters better understand the tangible change they help create. When donors see themselves as part of the solution—not just a funding source—their long-term loyalty increases. Your content can be short, digestible, and even fun. Consider themes like: “5 Things You Didn’t Know About Our Work:" Highlight surprising program facts, key impact statistics, or behind-the-scenes operations. “How Your Gift Travels Through Our Programs:" Show the journey of a dollar—from donation to implementation using diagrams, timelines, or stories. “What We’re Watching: Trends Shaping Our Mission:" Share field insights, policy updates, or emerging challenges that influence your programming. You can build these as a weekly or monthly series and spread them across newsletters, social media, or blog posts. How Donor Education Strengthens Fundraising Later Even though these months are intentionally ask-light, donor education lays essential groundwork for future campaigns: Donors feel more confident  knowing their gift makes a measurable difference. They feel closer to the mission  and more aligned with your goals. They are more likely to say “yes” to larger asks when the time comes. Your organization becomes a trusted source of information—not just a recipient of funds. Education is stewardship. And stewardship is retention. Final Thoughts: Slow Seasons Are Strategic Seasons Dead months don’t have to be dead at all. With thoughtful, low pressure engagement strategies, nonprofits can use these quieter periods to strengthen relationships, diversify revenue, and deepen trust with supporters. By focusing on monthly giving, planned giving, stewardship, and donor education, organizations can turn the calendar’s quietest moments into catalysts for long-term growth. If you want support building a year-round fundraising plan or strengthening your donor engagement strategy, The Ostara Group is here to help.

  • AI Tools: Using AI to Buildout Better Impact Metrics

    by Robert Yoo , Senior Consultant, Grants With the rapid adoption of AI tools like ChatGPT, Gemini, and Copilot, many nonprofits are exploring how AI can strengthen their case for support. One particularly useful way to use AI is to refine your current impact metrics and/or buildout new benchmarks to better define your impact. While many of you have already found prompts that work really great for you, we wanted to provide some additional prompts you can try out.   Prompt 1: Strengthen Existing Outcomes Review the following program description and current impact metrics. Suggest refinements that make the outcomes clearer, more measurable, and more compelling to grant funders. Align recommendations with common nonprofit evaluation standards used by foundations (e.g., participation, behavior change, access, or systems-level outcomes). Use only well-established nonprofit evaluation frameworks, credible publications, and peer-reviewed or government research. Do not cite blogs or opinion sources.   [Paste your program description and current metrics]   Prompt 2: Identify Missing Metrics Funders Expect Based on the program description below, identify 5-8 additional quantitative and qualitative impact metrics that grant funders typically expect for this type of program. Prioritize outcomes commonly used by national and regional foundations and public funders. Ground suggestions in credible sources such as peer-reviewed research, government agencies, or nationally recognized nonprofits. Do not include speculative or experimental metrics.   [Paste your program description]   Prompt 3: Set Realistic Benchmarks   Using the impact metrics listed below, recommend realistic annual benchmarks (percentages or counts) for a nonprofit program of this size and scope. Base benchmarks on credible sector research, government data, or established nonprofit evaluation practices. Clearly note where benchmarks are conservative, moderate, or ambitious to help align with different funder expectations.   [Paste your metrics and basic program scale, e.g., number served]   Prompt 4: Align Metrics to a Theory of Change   Help map the following program activities and outcomes into a clear short-term, mid-term, and long-term impact framework that aligns with how grant funders evaluate impact. Ensure outcomes reflect commonly accepted nonprofit indicators (knowledge, behavior, access, stability, or systems change). Use only widely recognized evaluation approaches and credible research to inform the structure.   [Paste your activities and outcomes]   Reach out to The Ostara Group today to learn more about how to use AI to strengthen your impact metrics.

  • Strategic Planning: Prioritizing the Process

    by Kyle Halmrast , Founder + CEO Strategic planning fails when leaders focus only on the outcome… the document. Yes, a plan feels concrete, while a process feels slow. You want answers, direction, and momentum. You want the finished thing. This instinct is understandable. It can also be costly. The real value of strategic planning lives in the work you do before the plan exists . The conversations. The friction. The decisions you delay until the facts force your hand. The discipline of choosing what you will not pursue. When we work with a client on strategic planning, we ask that they commit deeply to the planning process. In our experience, when they do commit, they achieve clarity, alignment, and energy. We know their plan will be high-value because the organization came together while building it. The process forces clarity you cannot fake. Most organizations carry unspoken assumptions. About your mission. About your community. About internal capability. Strategic planning exposes those assumptions and tests them. When leaders put evidence on the table and debate it openly, weak logic collapses fast. Strong logic survives scrutiny. Your plan improves because your thinking improves. The process builds shared understanding. Alignment does not come from reading the same document. It comes from wrestling with the same questions. When leaders participate in structured planning discussions, they learn how their team and stakeholders think. They understand the tradeoffs. They see the constraints. This shared context accelerates decision making long after the plan is approved. The process creates ownership. Execution fails when strategy feels imposed. People commit to what they help build. When the team contributes to the choices, they defend them and they can explain them clearly to the community. Accountability sticks because the strategy feels earned. The process surfaces hard decisions early. Growth strategies sound easy in slides. They feel different when teams confront capacity limits, capital constraints, and talent gaps. Strategic planning forces those realities into the open. You make fewer promises and better ones. You avoid strategies that collapse under operational pressure. The process strengthens leadership behavior. A good planning process models how leaders should think and act. Data first. Debate without ego. Decisions with consequences. This discipline carries into daily operations. Teams stop chasing noise. Leaders stop deferring choices. The organization becomes more intentional. The plan captures decisions already made. A strong plan does not introduce surprises. It documents agreements forged through rigorous discussion. By the time the plan exists, leaders already speak with one voice. Execution begins immediately because the work already started. Skipping the process creates hidden risk. Fast plans often mask disagreement. Teams nod in meetings and resist later. Metrics feel unclear. Priorities compete. Teams revisit settled questions because they were never really settled. The cost shows up as slow execution and strategic drift. A disciplined process reduces this risk. You pressure test ideas. You sequence initiatives. You define what success looks like. These elements rarely appear magically in a final document. They emerge through structured thinking over time. The process also reveals culture. How leaders handle conflict during planning predicts execution quality. Do they avoid tension. Do they rely on hierarchy. Do they default to consensus. Strategic planning creates a safe environment to observe and improve these dynamics before they matter most. The outcome still matters. You absolutely need a clear plan. You need priorities, metrics, and direction. The difference lies in how you arrive there. When the process does its job, the plan becomes a tool, not a crutch. Final Thoughts Organizations do not fail from lack of strategy. They fail from lack of shared conviction and disciplined follow through. The planning process builds both. Treat strategy as work, not a product. Invest in the thinking. Commit to the conversations. Let the organization change while the plan takes shape. When you do, the document becomes secondary. The capability becomes permanent.

  • Turning “Dead” Months Into Strategic Opportunities: Planned Giving

    by Senior Consultant, Mitra Karami The quieter months of the year, often January, June, or late summer, offer a unique opportunity for nonprofits to introduce or elevate their planned giving programs. These periods naturally lend themselves to reflection: donors are reviewing finances, updating paperwork, or rethinking long-term priorities. When approached with care and clarity, planned giving becomes an invitation rather than an ask. Why Planned Giving Works in “Dead” Months Planned giving conversations are fundamentally different from year-end appeals. They’re not about immediate revenue. They’re about legacy , values , and vision . After the intensity of Giving Tuesday and holiday campaigns, donors appreciate softer engagements that offer long-term value rather than another gift request. These quieter months are ideal because: Donors have mental space to think about estate planning without the noise of holiday demands. Financial planning naturally occurs at the start and midpoint of the year. Reflection and goal-setting pair well with conversations about impact and legacy. There’s no urgency pressure, which allows donors to explore options at their own pace. How to Make Planned Giving Accessible and Appealing Planned giving feels intimidating for many supporters. Your role is to make it approachable, flexible, and donor-centered. Consider these strategies: Host a Virtual Planned Giving Webinar or Info Session: A light-touch educational event can be transformative. Offer a 30–45 minute session covering: What planned giving is (and isn’t) Simple ways to make a legacy gift (no attorney needed) Common myths and misconceptions How planned gifts sustain the mission for generations Real donor stories (if available) Partner with one of Ostara’s planned giving experts  to guide the discussion. This positions your organization as a resource, not a solicitor—and donors deeply appreciate the opportunity to learn without pressure. Lead with Values, Not Technicality: Instead of focusing on tax benefits first, anchor your messaging in impact: “A planned gift ensures future generations benefit from the work you care about today.” “Legacy gifts keep our mission thriving beyond your lifetime. “By including our organization in your estate plans, you become part of our long-term story.” Donors respond to purpose, belonging, and continuity. Final Thoughts: Slow Seasons Are Strategic Seasons Dead months don’t have to be dead at all. With thoughtful, low pressure engagement strategies and focusing on planned giving, organizations can turn the calendar’s quietest moments into catalysts for long-term growth. If you want support building a year-round fundraising plan or strengthening your donor engagement strategy, The Ostara Group is here to help .

  • Corporate Fundraising: So, You Secured a Meeting. What's Next?

    by Marisa Kent-Guerra , Associate Consultant The meeting is your first step to building a strong, mutually beneficial relationship. There are some do's and don't to think about as you prepare for the meeting. From finding organizational alignment to coming thoroughly prepared, here are my top tips for ensuring you continue to move your partnerships forward. So, how do I prepare for my meeting? Meet them where they’re at.  When you’ve secured the meeting – you don’t want to go into it ready to share all the amazing work your organization does. Not yet at least. Do your research and have a clear picture of what their philanthropic priorities are. Be ready to make the connection for them as to why you are the right organization to partner with. Have a clear value-add.   Show them what you bring to the table, whether that’s publicity, visibility, employee engagement opportunities, event attendance opportunities, or more. What is their Return on Investment? Look – I’m not always a fan of the idea of give and take in our work, but I do understand that companies care about whether your organization can add value to their brand and tell the right story. Don’t fit a square peg into a round hole.  Whether you’re searching for prospects, engaging them in conversation, or building relationships with companies already familiar with your work, ensure that you are prioritizing your mission first. Do not add program offerings to your proposition. You want to sell them your story and get their buy-in to what you’re currently offering. Additional offerings do nothing but strain the capacity of your programs teams and set your organization up to fail. Keep in touch.  Don’t just reach out to your corporate partners in budgeting season or when you are asking for a donation or sponsorship. Keep them engaged and excited about your work with regular update emails, newsletters, opportunities to deepen their engagement with your work, and deliverables like your yearly impact reports. Okay, now that I know what to do, what should I avoid? Don’t treat your contacts the same as your major donors. Unlike traditional major donor relationships, your contact is generally not deeply invested in the work that your organization does. The company is. The employee you’re working with is a connector between you and the company’s philanthropic priorities. Don’t make broad asks . Hone in on an area that they are interested in supporting. While you should still ask for general operating funding, you want to showcase the programs they’re interested in to keep their interest. Don’t show up unprepared.   Come prepared to discuss what the company does, what their values are, what their philanthropic priorities are, where you have found alignment, and have a giving opportunity ready if they ask. Don’t make an ask the first meeting.  Be prepared to offer one if they ask but for your first meeting, you’re just getting to know one another. Treat them as you would any other donor and move them through the stages of Moves Management. Corporate cultivation and stewardship are remarkably similar to major donor cultivation and stewardship. It is just more professional, more structured, and more data focused. If you tweak your skills here and there and adjust your frame of mind, you’ll be on the road to success. To develop a strong and comprehensive fundraising plan, including Corporate Giving, reach out to the Ostara Group today.

  • Turning “Dead” Months Into Strategic Opportunities: Monthly Giving

    by Mitra Karami , Senior Consultant Every nonprofit leader knows the cycle: a whirlwind of Giving Tuesday and year-end campaigns, followed by the quiet, often sluggish stretch of early winter or mid-summer. January and June - often seen as “dead” months for fundraising - can feel like downtime. Donors are fatigued, budgets are in flux, and inboxes are quieter. But these slower months are prime opportunities  to strengthen donor relationships, build long-term sustainability, and lay the groundwork for future revenue. With thoughtful planning and softer asks, “dead” months can actually become some of the most strategic moments in your fundraising calendar. Ostara Suggests: Focus on Monthly Giving Acquisition and Upgrades When donors are recovering from the intensity of year-end giving, they are often less receptive to another large fundraising appeal - but they are  open to softer, lower-barrier invitations that still create meaningful impact. This makes the quieter months an ideal time to promote or grow your monthly giving program. Monthly giving is one of the most powerful tools for nonprofit sustainability. It helps convert one-time supporters into loyal, long-term partners by offering a simple, manageable way for donors to stay connected to your mission throughout the year. Why does monthly giving resonate after year end? Post December fatigue is real - donors have made major decisions, budgets feel tight, and inboxes are overflowing. Monthly giving appeals meet donors where they are: They feel lighter than a one-time request. They emphasize continuity over urgency. They offer donors an easy, emotionally satisfying way to keep helping without feeling stretched. This approach respects donor bandwidth while still advancing your fundraising goals. What are the benefits to monthly giving? Monthly donors are often your most committed supporters. Strengthening this group builds a fundraising foundation you can rely on: Predictable, stable revenue  supports year-round program planning. Higher retention rates — monthly donors stay engaged 80–90% longer than one-time donors. Increased lifetime value — even small monthly contributions compound significantly over time. Opportunities for deeper stewardship  because you’re interacting with them regularly. Monthly giving is not just a gift, it’s a relationship building engine. What messaging strategies work? When promoting monthly giving during slower months, keep your messaging: Impact-driven  (“$10/month feeds a family every week”). Low pressure  (“Start at a level that feels right for you”). Optimistic and forward-looking  (“Your support each month fuels our work all year long”). Donor-centric  (“Monthly giving is one of the easiest ways to make a lasting impact”). Invitations should feel warm, inclusive, and supportive — not transactional. Try This Strategy: Matching Incentives for the First Three Months Adding a matching element to your monthly giving drive can significantly boost conversions. For example: “For the first three months, your monthly gift will be matched dollar-for-dollar.” This limited-time incentive does three important things: Creates urgency  without creating pressure. Shows donors how far their generosity can go. Encourages upgrades  among current sustainers who want to increase their impact. Even a modest match from a board member, sponsor, or major donor can energize a campaign. Additional Monthly Giving Tactics for “Dead” Months To maximize the momentum, consider adding: A Monthly Donor Welcome Series: A short automated email sequence welcoming new sustainers, thanking them, and showing impact builds immediate loyalty. A Monthly Donor Spotlight: Featuring a current sustainer in your newsletter helps normalize the behavior and inspires others to join. An Upgrade Campaign: Invite existing monthly donors to increase their gift by a small amount (e.g., $2–$5/month). Many will say yes, especially if it’s paired with a match. A “Join the Circle” Recognition Group: Create a named giving circle for monthly donors and list them annually. Recognition goes a long way in stewardship. A Monthly Giving “Deadline Moment”: Choose a dead-month date (January 31 or June 30) as a mini-campaign endpoint to motivate action. Monthly giving is a long-term strategy. Monthly giving is not just a tactic for slow seasons—it’s one of the most sustainable pathways to predictable revenue and donor loyalty. By strategically promoting it during quieter months, when donors are more receptive to softer, more steady forms of engagement, nonprofits can build a resilient foundation that strengthens their entire fundraising program.

  • Hiring With Intention: Best Practices for a Stronger Search

    By Andrea Millikan , Senior Consultant In our work with nonprofit leaders, we see a familiar pattern: organizations know they need great people, but the urgency of day‑to‑day work often pushes hiring into a reactive scramble. The most successful searches, however, look a lot like strong strategic plans—they start with clarity, follow a thoughtful roadmap, and keep people at the center. When equity and transparency guide the process, the experience becomes more grounded and mission‑aligned.   Clarity Builds Confidence Before posting a job, take the time to define what you truly need. A clear job description and transparent pay range set the tone for an equitable search. When candidates understand the role, expectations, and compensation from the start, you attract people who are aligned with your mission and ready to contribute. This early clarity also helps your internal team stay focused and make decisions with greater confidence.   A Roadmap Keeps the Process Moving A hiring process is a project—treat it like one. Establish a timeline with milestones for planning, recruitment, screening, interviews, and final selection. Even a simple roadmap helps you anticipate bottlenecks, coordinate stakeholders, and maintain momentum. Structure also supports fairness. Shared evaluation criteria, thoughtful screening questions, and predictable communication help ensure that every candidate moves through the same process and has a fair opportunity to demonstrate their strengths.   People First, Always Nonprofit hiring is fundamentally relational. Candidates are evaluating you just as much as you’re evaluating them. A human‑centered approach—timely updates, clear expectations, and a warm welcome—signals the culture they can expect if they join your team. Creating an environment where candidates can shine might include offering questions in advance, providing flexible scheduling, or assembling interview panels with a range of perspectives and lived experiences. These practices help reduce unintentional barriers and create a more inclusive experience.   Don’t Stop at the Offer: Onboarding Matters After investing so much time and energy into finding the right person, onboarding is where you help them thrive. A thoughtful onboarding process introduces new hires to your culture, clarifies expectations, and builds early relationships across the organization. Strong onboarding is also an equity practice. It ensures every new team member—regardless of background or networks—has access to the same information, support, and pathways to success.   The Bottom Line A strong hiring process reflects clarity, equity, alignment, and care. When these elements guide your approach, you build a workplace where people feel welcomed, supported, and ready to contribute meaningfully.

  • Ask A Fundraiser: Should We Run A Supporter Survey?

    By Adam Runions, Partner and Senior Consultant Supporter surveys are a powerful way to connect with donors and learn how you can be more effective in your fundraising approach. Whether done annually with an eye toward key measures to track over time, or as a one-off exercise to measure sentiment or test a campaign case for support, surveys provide good, actionable data to your team. A few key objectives to consider:   Strengthen donor relationships.  Inviting input shows donors that their voice matters. It builds trust and loyalty, especially when you follow up with “You said, we did” updates that demonstrate responsiveness. You can also learn what types of communication and benefits mean the most to your supporters. Gauge public perception through a donor’s eyes . Though your programs may have an amazing track record, it’s critical that donors understand your impacts and perceive you as a trusted institution that is effective at delivering positive change. You stand to learn what reputational strengths you can build upon, as well as barriers or misconceptions that you need to address in your donor communications to leverage even more giving. Understand what drives support.  Surveys help you uncover why people give, what issues they care about, and how they perceive the value of giving to your organization. Often this can help you focus messaging, as well as develop “donor personas” or archetypes ( The Cause-driven Advocate; The Data-driven Analyst; The Legacy Builder  ) to build your strategies around.   A good survey strategy will have well-designed questions that not only gather quantitative and qualitative data, but that also serve as a powerful communication tool to your donors. They require a skilled approach to communication and technology, and a plan to ensure it is well-timed, easy to complete, and comes from a trusted source. For these reasons, our clients hire Ostara to apply best practices to build, conduct and analyze their donor surveys, knowing we will work collaboratively to ensure a positive donor experience and an insightful, unbiased set of results.  Reach out to us to discuss your ideas for your next supporter survey!

  • From Vision to Victory: What Makes a Campaign Committee Thrive

    by Scott Sadler , Partner + Senior Strategist A successful capital campaign committee is not just a group of names on paper – it’s a working team of leaders, connectors, and advocates who combine their influence, passion, and skills to drive the campaign forward. The committee’s strength lies in its ability to bridge organizational vision with community support, ensuring both financial success and lasting relationships. A successful capital campaign committee is defined by strong leadership, diverse skills, deep community connections, and a shared passion for the mission. These attributes ensure the committee can inspire confidence, mobilize donors, and sustain momentum throughout the campaign. The Ostara Group has identified seven key attributes of a successful capital campaign committee. Leadership and Influence Committee members should be respected leaders in the community with credibility and visibility. They bring philanthropic capacity and can model giving by making their own significant contributions. Their leadership sets the tone for the campaign and inspires others to follow. Commitment to the Mission Members must have a genuine passion for the organization’s vision and project goals. Their enthusiasm translates into authentic advocacy when engaging donors and stakeholders. Diverse Life Experiences, Skills, and Perspectives A mix of talents, like fundraising, marketing, finance, communications, and event planning, ensures the committee can handle multiple campaign needs. Diversity of perspectives helps anticipate challenges and craft creative solutions. Connections and Networks Successful committees leverage members’ personal and professional networks to identify and cultivate donor prospects. Peer-to-peer solicitation is especially effective, as donors respond more positively when approached by someone they know and trust. Active Engagement and Accountability Members must be willing to engage , not just lend their names. This includes attending meetings, making calls, and opening doors to donors. Clear roles and responsibilities help maintain accountability and momentum. Strategic Guidance Committees help finalize the case for support, ensuring it resonates with donors and reflects community needs. They provide input on campaign materials, donor strategies, and overall direction. Positive Group Dynamics Effective committees foster collaboration, clear communication, and productive meetings. When meetings are engaging and purposeful, members remain motivated and invested in the campaign’s success. The Ostara Group would love to help you build a strong committee for your capital campaign. Contact us today to learn more.

  • Future-Proof Your Organization: Succession Planning Essentials

    By Scott Sadler, Partner and Senior Strategist Succession planning is essential to ensuring that your organization maintains stability and continuity through change. Leadership turnover is inevitable, and succession planning ensures you're ready, reducing stress and chaos when transitions occur. It's your job to have a clear plan, which signals stability to staff, donors, and partners. Strong Plans Include : Documentation:  Keep your policies, procedures, contacts, and calendars updated. Knowledge Transfer:  Ensure board and staff can operate without the leader. Organizational Identity:  The organization must stand apart from any one leader. Internal vs. External Succession Assess internal readiness and invest in staff development. If hiring externally, update the job description and consider a search firm. Plan for onboarding, stakeholder introductions, and performance evaluations. Staff Development = Retention Strategy Use succession planning to identify growth paths and cross-train staff. Align professional development with future leadership needs. Cultivate mentorship and recognize emerging leaders early. Embed DEIA Promote inclusively and look beyond tenure and department. Diversify search committees and interview panels. Ensure equity in compensation, job descriptions, and promotion pathways. Transition & Onboarding Requirements Orientation plans, meeting schedules, and stakeholder introductions. Performance milestones at 3, 6, and 12 months. Honor the legacy—but let the outgoing leader truly exit. Pitfalls to Avoid Waiting until a crisis to plan. Settling for the wrong candidate or skipping a second search round. Letting key relationships reside with one person. Keeping succession planning a secret—transparency builds trust. Keep the Plan Alive Review and update every 6–12 months. Treat succession planning as a living document, not a one-time task. Succession planning isn’t just about leadership change. It’s about organizational resilience, staff empowerment, and mission continuity. Please reach out to us if you need help in planning for leadership transition or talent acquisition & management.

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