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The Collective Responsibility: Why Fundraising is Everyone's Job

Morgan McGinn Business Manager + Consultant

For non-profit organizations, the heartbeat of sustainability is philanthropic support. Yet, contrary to popular belief, fundraising isn't solely the responsibility of a select few. Rather, it's a team sport that involves every member of the organization, from staff to volunteers to the board. Here’s why fundraising is everyone's job in a non-profit setting:

  1. Organizational Advocacy: Every individual within a non-profit organization embodies its mission and strives to meet its goals, from program staff to board members and beyond. When advocating for their organization and mission in their daily interactions, they naturally become ambassadors for fundraising efforts, by way of sharing their own experiences, expertise, stories, and passion for the mission.

  2. Building a Network: The reach of a non-profit organization extends far beyond that of its development team. Every employee, volunteer, and supporter brings with them a network of connections – friends, family, philanthropists, business and community influencers. By tapping into these networks, these individuals can significantly amplify the organization's fundraising reach, opening doors to new donors, partners, and opportunities.

  3. Maximizing Resources: Non-profits must maximize every opportunity for support. When everyone is involved in fundraising efforts, an organization can leverage diverse skill sets, personalities, on-the-job experiences and stories, and perspectives to craft new approaches, optimize existing strategies, connect with donors in unique ways, and uncover untapped resources.

  4. Cultivating Relationships: Fundraising isn't just about securing donations; it's about cultivating meaningful relationships between donors and the organization. No one person should own a relationship; donors love meeting front-line and backstage staff that advance the work. Every interaction that helps your donors feel like a partner in the work plays a crucial role in donor prospecting, cultivation and stewardship.

  5. Ownership + Empowerment: When individuals feel a sense of ownership in their organization's financial health, they are more likely to be engaged and invested in its success. By involving everyone in fundraising efforts, non-profits foster a culture of empowerment and collective responsibility, where each person plays a vital role in the organization’s success and shaping the organization's future. 


A reminder that some of your most powerful fundraisers sit outside of your development department. They are the artisans, the program teams, the on-the-ground employees connecting your work to the communities you are impacting. Leveraging your entire team to help with this work allows for a 360-degree view of your organization and its impact. Fundamentally, fundraising is about building a community of advocates, cultivating relationships, and fostering community, all to raise the funds necessary to achieve your mission.  When everyone within the organization embraces fundraising as a shared responsibility, the potential for impact becomes limitless.


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