Campaign Planning in Verse

National Limerick Day, May 12, 2022

And now for a word from Ostara
To our clients both near and afar-a
Who are taking the reigns
And planning campaigns,
We offer this brief Magna Carta:
(Article I: Leadership)
Your leadership must be prepared,
Committees shall duly be chaired,
All will give in good measure
Their time and their treasure
And networks be happily shared.
(Article II: Community)
Begin with your deepest investors
And community messaging testers
To ensure there’s potential
And those influential
To be your best friends and connectors
(Article III: Core Assets)
Neglect not your staff and your culture
Your fundraising infrastructure
Your plans and your mission
Your values and vision
All under a skillful conductor
If you’re wondering “what’s our potential?”
“Do we have everything that’s essential?”
Our team’s seen it all
And we’d welcome your call
To discuss our approach and credentials.

ByAdam Runions